Essential and ADVANCED keyword research guides for small business and new internet marketer with taking into account the behavior of potential customer.
As an internet marketer often we will find or meet many types of customer behavior with wide variations of needs. So the question here, what are the essential and advanced approaches in our SEO campaign that we can implement based on their behavior to effectively magnetize them to our site and able to convert them in a very short time.
So the answer will go straightly to this ----> we have to understand their personal behavior, able to determine what are the adjective words they often used to describe product that they really want or desperately need and what type of sentences that we have to include in our site to convert them effectively?
Generally the potential customers are categorized into 4 groups :-
- Impulsive
- Decisive
- Supportive
- Cautious
In this article I would like to give an example of impulsive type of customer only and the rest of them you have to conduct your own research for your own benefit.
1) We have to identify their behavior and determine what adjectives words they often used
A brief about the behavior of the impulsive customer. They often buying without too much effort to convince them and their intense feelings of having to buy the product immediately, ignoring negative consequences… feelings excitement, even euphoria… conflict between control and indulgence. Exploit them intelligently as you could. This type of customer is should be in the in your target list.
So what are the adjective words they often used? Here a few list of the words:-
- New
- Newly
- Brand new
- Trendy
- Quick
- Quickly
- Latest
2) How to convert them and increase your conversion rate?
- Your content or sales letter must make them feel respected.
- Your content must contains a sentence that praises them or compliments them.
- Avoid too long of transaction procedure/navigation
Extra info: Type of person that classified as impulsive type customer
- The majority of them is women
- Old folks with more disposable income
- The person or individual that has high income ( the more income they have the more impulsive are them )
Extra info: List of products that most relate to this type of customer
- Fashion including clothes, handbag, shoes, hairstyles and etc
- Mobile device
- Small electronic appliances
So I do hope this article “Advanced and essential keyword research guides for small business” will bring more benefits and ideas on how you will conduct your keyword research in the future.
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